Workshop: The entrepreneur’s mindset – shaping your future with the Effectuation approach

Many of our thinking and decision-making habits are based on forecasts about the future. But what if the outcome is unpredictable because markets and general circumstances are constantly changing? How can I deal with such situations as a business decision-maker, as a manager, or even as a private individual? The Effectuation approach provides an answer – it is a method that complements conventional planning and is particularly suitable for managing the non-foreseeable, as it happens in startup founding, career planning, leadership or even project management.

You want to

  • Keep your ability to take action despite scarce resources in terms of time, personnel and budget
  • Support innovation or an entrepreneurial culture in your organization
  • Study a proven approach to dealing with complex, dynamic conditions

You need

  • Impulses for an acual project or plan of yours

You bring

  • An actual situation you are dealing with, e.g. project, job search, looking for new markets
  • Openness to various approaches and different problems

You learn

  • to understand what distinguishes Effectuation from traditional planning approaches
  • In which contexts Effectuation might be useful
  • How you can apply Effectuation directly to your project

Topics covered by the seminar

  • Models for dealing with complexity/uncertainty
  • Distinguishing between risk, uncertainty and insecurity
  • Effectuation versus traditional planning or agility
  • The principles of Effectuation
  • Direct application of the principles to your personal challenge

Methods that are used

  • Tutorials
  • Direct application of the principles
  • Individual and group work


You will receive documents in digital form, which can be accessed in your personal login area on the BWI homepage.

Dienstag, 06. Dezember 2022, 08.30 bis 17.00
Katrin Lüthi
Max. Teilnehmer
Memox Albisrieden
Albisriederstrasse 199
8047 Zürich
1 day
950 CHF
Since it is easier to learn with a familiar face: Bring your best colleague from the company and benefit from a 10% discount from the second participant onwards.