Workshop: The entrepreneur’s mindset – shaping your future with the Effectuation approach

Many of our thinking and decision-making habits are based on forecasts about the future. But what if the outcome is unpredictable because markets and general circumstances are constantly changing? How can I deal with such situations as a business decision-maker, as a manager, or even as a private individual? The Effectuation approach provides an answer – it is a method that complements conventional planning and is particularly suitable for managing the non-foreseeable, as it happens in startup founding, career planning, leadership or even project management.

You want to

  • Keep your ability to take action despite scarce resources in terms of time, personnel and budget
  • Support innovation or an entrepreneurial culture in your organization
  • Study a proven approach to dealing with complex, dynamic conditions

You need

  • Impulses for an acual project or plan of yours

You bring

  • An actual situation you are dealing with, e.g. project, job search, looking for new markets
  • Openness to various approaches and different problems

You learn

  • to understand what distinguishes Effectuation from traditional planning approaches
  • In which contexts Effectuation might be useful
  • How you can apply Effectuation directly to your project

Topics covered by the seminar

  • Models for dealing with complexity/uncertainty
  • Distinguishing between risk, uncertainty and insecurity
  • Effectuation versus traditional planning or agility
  • The principles of Effectuation
  • Direct application of the principles to your personal challenge

Methods that are used

  • Tutorials
  • Direct application of the principles
  • Individual and group work


You will receive documents in digital form, which can be accessed in your personal login area on the BWI homepage.

Katrin Lüthi
Max. number of seats
1 day
950 CHF
Since it is easier to learn with a familiar face: Bring your best colleague from the company and benefit from a 10% discount from the second participant onwards.